The Museum of Contemporary Art Toronto Canada (MOCA)

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Placement Organization: The Museum of Contemporary Art Toronto Canada (MOCA)
Position Title: Marketing Assistant
Number of Possible Placements Available: 1
Working Site’s Location: 158 Sterling Road, Toronto

 

Company Bio:

The Museum of Contemporary Art Toronto Canada (MOCA), non-profit, is in a defining phase of its evolution, as it moves into a landmark heritage building and further advances 20 years of exhibiting, collecting and nurturing innovative contemporary art and cultural practices.

In September 2018, MOCA moved into a 55,000 square foot purpose-designed home in a former industrial space at the heart of a new neighbourhood in the Lower Junction.

Job Description:

The Marketing Assistant will work closely with the Marketing Manager and Communications Team in assisting in all communications efforts. The assistant will have a hands-on experience in museum operations and help expand MOCA’s reach. They may be also required to assist in cross-departmental initiatives. They will have administrative duties in developing and implementing marketing strategies.Hours may take place on the weekends and after 5pm on weekdays.

Responsibilities:

  • Monitoring social media and helping to create content.
  • Researching and assisting in market analysis.
  • Collecting quantitative and qualitative data from marketing campaigns
  • Reviewing and assembling marketing reports
  • Assisting in database maintenance and organization
  • Photographing and assisting in MOCA events
  • Assist in marketing materials and creative production
  • General marketing administration
  • Copywriting and editing

Qualifications:

  • Proficiency with Microsoft Office Suite.
  • Proficiency with basic social media platforms, such as Facebook, Twitter and Instagram.
  • High attention to detail.
  • Excellent verbal and written communication skills.
  • Excellent organizational skills.
  • Experience with Adobe Photoshop, Illustrator and digital photography would be an asset.

Additional Assets:

  • A high energy, resourceful, solution orientation with a hands-on work ethic.
  • A self-starter and able to work independently.
  • A collaborative team player with excellent verbal and written communication skills.
  • Demonstrated ability to work with diverse audiences and effectively interface.
  • Interest in contemporary art and design.

Student Experience:

Shannon Tan

What kind of work did you do?
- social media

- volunteering for events

- compiling a press list

- inventory

What was your overall experience? it was alright. I felt like I learned some new skills that would contribute to my future in the industry but there were also weeks where I felt like what we were doing was repetitive, boring and redundant. A mix of both. I often felt detached from the overall organisation as the only person who would interact with us (me and my classmate) was the marketing manager we were working directly under. I thought I was going to have a lot more chances to network but everyone else mostly kept to themselves and never spoke to us.

What skill sets did you develop throughout the process? I got to learn a lot of new applications that were essential in the marketing industry, applications that I would otherwise have not had the chance to learn if it wasn't for this placement.

How has this prepared you for a career? It allowed me to see what day-to-day in this industry is like and it also gave me a clear vision of what I enjoy and what I don't in this line of work.

If you had to recommend this course to someone, what would you say? This course does give you great hands-on experience which is very rare but crucial in communications as this degree is mostly theoretical and you don't learn much. A placement, however, will give you a peek into the work-life in this industry but I would say that which organisation you end up with makes a HUGE difference in your experience so think twice and choose wisely. Have an open mind and understand that it will not always be exciting.