Professor Obar Discusses Social Media Research

Communication Studies Professor Jonathan Obar was recently featured on Global National, discussing research co-authored with Anne Oeldorf-Hirsch from the University of Connecticut.

The study looks at terms of service and privacy policies. How often they are read, and how quickly the agree button is clicked. 

He found that 93% of more than 500 participants (from a university classroom in the U.S.) - agreed to give up their first born child to test a new social network. Also, about three quarters of participants went to the clickwrap of “I agree” as quickly as possible.

Watch the full segment below.